Category: Marketing Insights
[Business Case Study] How To Learn From Vietnam’s Biggest F&B Crisis 2024
Recently, a major storm that passed through Vietnam has left devastating consequences for the affected regions. This is also when major brands in the country contribute part of their profits as a way to support flood victims as well as an opportunity for companies to leverage CSR campaigns. Katinat – a famous bubble tea brand… Read more
Coca-Cola’s Remarkable Marketing Evolution: From Marketing 1.0 To Marketing 3.0
In the dynamic world of global commerce, one brand has consistently redefined itself and its marketing approach: Coca-Cola. The marketing journey of Coca-Cola from 1.0 to 3.0 is an inspiring tale of innovation, adaptation, and visionary thinking. From its early days of product-centric marketing, through the era of customer-focused strategies, to the age of value-driven… Read more
Marketing Campaign for New Year 2025 in Publishing Industry
When publishers connect readers with authors, what will we have: Reading Calendar 2025 is a unique combination of a new year calendar and a community reading challenge aimed at developing a long-lasting, healthy reading community, helping to connect people with similar interests. The campaign aims to create a unique reading experience, promote reading culture, and… Read more
Books That Shaped My Marketing Mind: 5 Must-Reads for Success
Discover the books that every marketer should read to gain a competitive edge. Dive into insightful reviews of marketing, business, and personal development books. Extract key lessons and learn how to apply them to your professional and personal life for maximum growth and success. Marketing for Dummies by Jeanette Maw McMurtry Purple Cow – Transform… Read more